Pasalubong is a uniquely Filipino term. Unlike a souvenir, pasalubong isn’t kept for oneself, but shared with someone else. That thoughtfulness, even when far away, shows a close bond between two or more people. These days, despite the difficulty of travelling far from home, we continue to show the same thoughtfulness by sending care packages to loved ones, and one of the best ways to show this is through food.
Food should be a love language, thought Georgia Rocha-Chu, the proprietor of Snackalubong. Everyone loves a good meal, and what makes it better is when it’s fresh and still hot when you receive it. Starting as an entirely online store in 2020 offering fresh hopia, Snackalubong has since opened a brick and mortar store in Quezon City, and serves the entire Metro Manila and some neighbouring cities via food delivery. From one menu item, Snackalubong now offers several freshly made snacks like Piaya and the unique No Oil Buchi.
“When you buy our fresh snacks, you receive an item that hasn’t been sitting on the shelves for days with preservatives to lengthen the shelf life,” Georgia explains. “We cook per order and we do our best to make sure that our customers receive their orders still warm from our griddles. That way, there is no doubt it is fresh.”
As Snackalubong continues to serve fresh, traditional snacks, we hope that despite today’s challenges, we all continue to show how much we care for our loved ones with thoughtful gestures like a snackalubong.